We help mission-driven organizations align around what matters most—and communicate it in a way that inspires action.
At Purposeful Narratives, we help you close the gap between intention and impact by aligning strategy with culture—and activating it through compelling, human-centered storytelling and engagement strategies.
The result? Strategy people can believe in. Culture people can feel. And change people can own.
Studies show that more than 70% of change efforts fail. It's not for lack of ideas or effort - it's because the story isn't clear, the people aren't engaged, and the message doesn't stick.
That's where we come in.
Clarity. Connection. Meaningful results. Let’s build it—together.
Create the conditions where people thrive—and results follow.
Our strengths-based strategic planning and consulting enables you to evolve culture, manage change, and communicate with clarity.
It's not just about clever messaging.
We use insights and open dialogue in our interactive processes to help organizations articulate their values, align their actions, and embed change through engaged stakeholder buy-in AND powerful storytelling.
Develop leaders who inspire trust, drive clarity, and grow others.
From rising stars to seasoned executives, we help leaders deepen their impact and lead with intention and presence.
We are a collective of strategic, enthusiastic co-creators who help bring clarity and the conviction of shared purpose to help tackle your biggest culture, employee engagement, and leadership development priorities and challenges.
Our consultants have spent decades designing cultures, guiding leaders, and creating moments that move people and organizations forward. We match the right mix of consultants with the needs of the company or individual.
We are driven by creativity, curiosity, and collaboration, and we pride ourselves on crafting unforgettable, ground-breaking programs and experiences.
Christina Watt is a transformative force—bringing infectious energy, creative spark, and strategic clarity to every room she enters.
With 30 years of experience in communications, leadership development, and organizational change, Christina helps mission-driven companies build stronger cultures and more connected teams—so people thrive and strategy succeeds.
“My purpose is to create the conditions that help people and organizations be at their best, as often as possible.”
Throughout her career, Christina has been tapped to lead creative communications and brand development campaigns for some of the world’s most iconic brands and most beloved nonprofits. She was an early communications partner to Starbucks’ founding CEO, helping architect and amplify the company's now-iconic culture narrative. More recently, she partnered with Microsoft to activate its manager population as agents of cultural change.
Christina blends her background in strategic communications with credentials in executive coaching (ICF-certified) and a master’s in Organization Development—offering a rare, whole-systems approach that unites messaging, mindset, and movement.
Whether supporting executive alignment, guiding leadership development, or shaping company narratives, Christina helps organizations get to the heart of what matters—and communicate it in a way that creates clarity, connection, and lasting impact.
"Christina is a true visionary. I was impressed by the way she is able to thread multiple complex ideas and to enable these to bring meaning to the inevitable variety of stakeholders involved. I enjoyed the time I spent with her due to the humor and joy that she brings to every interaction."
- Senior HR Leader, Fortune 100
"Christina delivers keen insights, expert advice on communications clarity, and thoughtful change management to the work. In our time working together, she drove significant impact across the company, especially within the manager and executive communities. Plus, she brings positive energy to high-stakes projects."
- Senior HR Leader, Fortune 100
"You can count on Christina for work that is truly creative and impeccably well-executed. She built meaningful partner relationships and had the vision and drive to execute new programs that always reflected exceedingly well on the brand."
- CEO, Fortune 500
"I was happily surprised with how impactful coaching was in such a short period of time. I can honestly say I've found a stronger voice and advocate within myself and am moving much more quickly towards my goals because of this coaching experience. "
- Senior Manager, Fortune 500
"By far one of the most immediately rewarding professional development experiences you can take is to have a discussion with Christina. She doesn't just listen to what you have to say, but how you're saying it, with an uncanny ability to get down to root causes and concerns. I left our conversations feeling energized to take the next step, without fail. "
- COO, Government Agency
"Christina was able to facilitate discussions that helped me to define the professional barriers I had the most trouble with and offer guidance on how to best tackle those problems. She is a great coach with a bounty of personal expertise in communications that she used with great effectiveness in our conversations."
- Senior Leader, Fortune 100
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.